"Bookings: 14 (up 3). Best channel: organic search (free clicks). Worst: Facebook (paused, wasn't paying back). Test that won: shorter hero."
Stat i.
3 numbers
a month, in plain English, no dashboards
Stat ii.
Cost / booking
tracked per channel, Ads, social, organic
Stat iii.
0 cookies
Plausible, GDPR-clean, no banner needed
Detail A / What it actually means
Most analytics is noise.
Google Analytics tells you 312 people visited last week, bounce rate 64%, and you've no idea what to do with any of it. Most agencies hide behind that fog. It looks like work; it isn't.
The questions that matter are simple: what did the booking cost, which channel paid for itself, what did the headline change do to enquiries. Three numbers, every month.
Detail B / What's in the box
What you get.
- Plausible analytics on your domain, no cookie banner, GDPR-clean
- Customer-acquisition-cost (CAC) tracked by channel, Google Ads, Facebook, organic, referral
- Conversion-funnel tracking, where bookings drop out, where they don't
- A/B test setup and read-out, so the winning headline is measured, not guessed
- Monthly read-out email: 1 page, plain English, quick to act on
- Regular calls to plan what to test next
- Live dashboard you can log into any time
- Search Console set up so the queries that find you are visible
In the wild.
A real read-out, the trajectory to aim for, and the numbers to ignore.
Day 30 enquiries up; day 60 organic starts displacing ad clicks; day 90 paid spend measurably less per booked job.
Bounce rate, time-on-page, raw pageviews, numbers that look busy but never tell you what to do next.
Live measurement on the three case studies.
Numbers that move the business.
Privacy-friendly analytics and a plain-English monthly read-out come as standard. Active A/B testing and channel-attribution work is hands-on, taken on by application.
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